Teaching Entrepreneurship
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Professor Alain Fayolle, EM Lyon Business School, France

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Reading this book will greatly help educators in the field of entrepreneurship. As stated by Colin Jones the title could be How to Allow Students to Learn About Entrepreneurship. It means that the author has adopted a student-centric approach emphasizing learning processes in entrepreneurship. The book and its main ideas have emerged from a personal journey combining entrepreneurial and educational experiences. Above all, this book is a fascinating and reflexive approach on how entrepreneurship education should be thought and delivered.



Professor Alex Maritz, Swinburne University of Technology, Australia

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It is with delight that I endorse Dr Jones’ application of entrepreneurship education in the context of undergraduates. A theory to practice philosophy is maintained, as well as enhancement of the entrepreneurship-directed approach to learning based on the idea of experiential learning, in which new activity produces a new experience and new thinking through reflection.



Professor Morgan Miles, UTAS, Australia and Georgia Southern University, USA

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Teaching Entrepreneurship to Undergraduates is a mandatory read for all academics who love teaching, and will stimulate discussions and further enquiry on teaching in higher education for many years. This groundbreaking and practical book provides a unique and superior conceptualization of entrepreneurship education, creating a more student-centric approach to learning, not a lecturer-centric approach to teaching. This book focuses on how entrepreneurial educators, and any university faculty, could become much more effective at teaching by adopting this new perspective on education, its objectives and its outcomes.



Professor Andy Penaluna, Swansea Met. University, Wales. CEO Enterprise Educators UK

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Colin Jones hits some nails firmly on the head in this enlightening text. Driven by learning and accepting of the fact that contexts change, often at great pace, his writing is firmly placed in the heads of the people who need these experiences, learners who not only need to recognise future opportunities but to reap the benefits of realizing them in meaningful ways. He has been there, wears the t-shirt of failure with pride and develops thoughtful ‘spaces’ in which we can reflect and move on. More importantly, Jones’ position as meddler in the middle now extends beyond his classrooms and conference presentations, providing us with a text I thoroughly recommend to you.

Matthew Draycott, Entrepreneur, Lecturer & Creative Artist at Glyndwr University

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In this book Colin crafts an engaging, and at times raw personal narrative of his own experiences teaching in the field of entrepreneurship education (EE). With great skill he uses this central thread to present a series of discussions exploring a range of topics surrounding EE, its development and application in the classroom. This a great book for anyone with an interest in EE or education more widely and should be a mandatory read for anyone at universities teaching in this field. The book may pose many more questions that it answers but I challenge anyone who reads it not to be inspired and to find something here that they can apply in their practice.

Dr Doan Winkle, Assistant Professor of entrepreneurship, Illinois State University

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Colin's book is fantastic. As an educator, it was very easy to approach and really challenged me to get my wheels spinning about how to create a richer learning environment for my students. Bravo, Colin.



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CREATING OPPORTUNITIES FOR SATISFACTION